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In 2022, it’s time to go deep, not broad
When it comes to social media, businesses should go deep, not broad. It’s better to become a master of one or two channels than flounder in many.
When you look at social media channels, a good model is to break them into social platforms vs. social networking sites. Social platforms are like soapboxes; they allow you to establish your expertise and credibility, but provide a method for feedback and discussion. Examples include blogging, YouTube, podcasting and Slide Share.
Social networks are more like a real-world networking event. Think about Facebook, Twitter, LinkedIn, Google+ and possibly Pinterest.
Whether your business is B2B (business to business) or B2C (business to consumer), it’s beneficial to choose one platform and one network to focus on initially, and really develop a deep engagement level with your ideal customers there. As you master those channels, you can then start to expand into other realms.
Ronald Couming, Author, Speaker, Radio Show and Live Stream Host, is an Internet, online Marketing Expert, specializing in SEO, and often does not charge clients until after they are Rank on 1st page of Google Organically
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Ronald Ellis Couming