TIP #4 – Tell a story
Video Marketing Tips for 2022 to grow your Business, Tips 4 Tell a story, On Marketing Minute with Ronald Couming. SEO and Internet Marketing Expert, with www.NEXTLEVELINTERNETMARKETING.com
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In 2022, it’s time to tell a story
A great marker should be a great creator. Marketing means being creative and thinking outside the box, yet we often seem to forget that and get caught up in the technical aspects of it such as reports, metrics and all kind of different tools that are supposed to increase the ROI.
But at the very foundation of a solid video campaign is nothing more than a good storyline. Remember that at the other end of your campaign will be a human being who needs to relate to your story and that’s what your focus should be on.
As per this presentation which is based on YouTube’s studies, 70% of the effectiveness of your campaign will depend on how good is the story behind your video.
That’s how important this very first step is and if you get it wrong, you will have a flimsy foundation to build your campaign on. It doesn’t matter if you shoot in 4K, have the best videographer and the video editor or if you laser target your audience. It all comes down to the story.
The storyline will have to be somehow dependent on your brand and there are no specific guidelines, but generally speaking, videos that are either funny or emotional (or both) tend to perform better. So definitely put the majority of your time and efforts into building a solid script before you actually start shot the video.
Ronald Couming, Author, Speaker, Radio Show and Live Stream Host, is an Internet, online Marketing Expert, specializing in SEO, and often does not charge clients until after they are Rank on 1st page of Google Organically
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