16 Content Marketing Tips for 2022 to grow your Business, Tips 3 Keep content consistent and up-to-date, On Marketing Minute with Ronald Couming, SEO and Internet Marketing Expert, with www.NEXTLEVELINTERNETMARKETING.com
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In 2022, it’s time to Keep content consistent and up-to-date
You can tell if being up-to-date is important to your topic if ‘keyword+year’ shows up in the ‘related searches’ of a Google search result.” To ensure your content remains relevant and updated
Keep the following three tips: Exclude the year in the URL when you’re optimizing your content. Great URLs don’t change. Include the year in the title of your content.
Schedule your editorial calendar to revisit this content every year so you can keep it up-to-date, which could include updating the title tag, meta description, and content itself.
It’s important to note that if you do implement an optimization strategy, it’s critical you don’t update the URL. The URL should remain the same to ensure you don’t need to re-earn backlinks. Additionally, you don’t want to create unnecessary redirects.
Overall, consistency is key. Publishing consistent content will help you rank in the SERPs, but it will also establish trust with your audience.
Ronald Couming, Author, Speaker, Radio Show and Live Stream Host, is an Internet, online Marketing Expert, specializing in SEO, and often does not charge clients until after they are Rank on 1st page of Google Organically
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