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In 2022, it’s time to Focus on the platforms where your customers are
Social media overwhelm is one of the biggest challenges for small businesses. They think they need to have a presence on every social platform including the latest “shiny object” that comes along. This spreads them too thin and causes wasted time and effort.
The solution is rather simple: if social media makes sense for your business, be where your customers are. Find out where your customers are hanging out online, choose 1 or 2 of those platforms that you enjoy and that align with your business objectives and then focus deeply on those platforms.
There are a number of tactics to help you find where your customers are online such as: ask them (so simple, yet so many business don’t do this), use the search functionality in each of the social channels to see if there are communities talking about your business or topic of interest and use Google Alerts.
Ronald Couming, Author, Speaker, Radio Show and Live Stream Host, is an Internet, online Marketing Expert, specializing in SEO, and often does not charge clients until after they are Rank on 1st page of Google Organically
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Ronald Ellis Couming