16 tips to Increase website conversion rates for 2022 to grow your Business, Tips 5 Do A/B testing, On Marketing Minute with Ronald Couming
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In 2022, it’s time to Do A/B testing
A good headline can make or break a landing page. Experimentation is the best way to mitigate risk in decision making while allowing your creative teams room for innovation and exploration of new opportunities.
Your goal should be to have at least one, and preferably several A/B tests running at any given time on your site. There’s no such thing as “perfect” when it comes to marketing, your website, or product design, and the only way you learn about what works and doesn’t work is to continually test.
When A/B testing your headline, experiment with variables such as:
– Use of statistics
– Use of numbers
Ronald Couming, Author, Speaker, Radio Show and Live Stream Host, is an Internet, online Marketing Expert, specializing in SEO, and often does not charge clients until after they are Rank on 1st page of Google Organically
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