Content Marketing Tips for 2022 to grow your Business, Tips 4 Personalize your content, On Marketing Minute with Ronald Couming, , SEO and Internet Marketing Expert, with www.NEXTLEVELINTERNETMARKETING.com
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In 2022, it’s time to personalize your content
Have you ever visited a website multiple times, and each time, the experience gets more and more tailored to your tastes?
Personalizing your website content is crucial. Your business doesn’t own a social media site, meaning you can’t personalize content there based on your follower’s behaviors. That’s why personalizing your website’s content is so important. On your website, you have complete control over what certain users see based on the pages they’ve visited, their dwell time, their account activity, and so on. You can also personalize by device and buyer persona.
One way you can get started is by including a reorder button on a product page for users who’ve ordered that product before. You can also create a popup that contains a CTA to download a guide that helps them get the most out of the product.
To better serve each prospect or customer, consider using content mapping, which will help you figure out which content serves which buyer persona at certain stages of the buyer’s journey. You don’t have to implement personalization manually: you can use personalization software to trigger certain actions, show certain content, and send personalized emails.
Ronald Couming, Author, Speaker, Radio Show and Live Stream Host, is an Internet, online Marketing Expert, specializing in SEO, and often does not charge clients until after they are Rank on 1st page of Google Organically
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